UCP Listed Among Top 100 Nonprofit Power Brands A Report by Cone and Intangible Business

United Cerebral Palsy was recently named among the top 100 Nonprofit Power Brands by Cone, an organization that works with "clients to invent new categories and elevate the power and meaning of brands in completely new ways" working in "Brand Marketing, Cause Branding, Corporate Responsibility, Crisis Prevention and Management" declares the Cone Web site. This report is "the first public ranking in the United States to value nonprofit organizations by more than financial standing alone." Cone, in collaboration with Intangible Business to write the report, developed the new brand valuation to provide nonprofits with the information and inspiration they need to make their brands work harder.

The methodology of the report is rigorous. It describes a selection of the nation's largest nonprofits as determined by organizations such as Forbes, The Nonprofit Times, and The Chronicle of Philanthropy. Next, Cone reviewed the organizations' "brand image, 2007 revenue and propensity for future growth" determined from a "nationally representative survey [Cone had] conducted among 1,000 U.S. adults to measure consumer perception." Other variables included coverage in national media, geographic reach, volunteer support base, percent of revenue from direct public support, efficiency percentage and growth score among others. The report states, that Cone hopes to "provide a deeper understanding of the other components that affect the success of the nation's leading nonprofits."

"Through this valuation, we want to help nonprofits better understand how to protect and evolve their brands to generate as much revenue as possible," says Alison DaSilva, executive vice president of Knowledge Leadership and Insights, Cone. "Valuing their brands gives them a license to demonstrate to companies and other partners that there is an established and justified cost to aligning with their organization."

Please visit the Cone Web site today and download this report.

For more information, please visit the Cone Web site or contact Andrea List at (617) 939-8418.